Friday, May 9, 2014

Another Marketing Misuse of Chicago

I don't know what it is about McDonald's, but I've spotted another instance of them using Chicago to market one of their products. Trouble is, the product itself has nothing to do with Chicago whatsoever. Perhaps it's just a consequence of their Illinois headquarters.

This one comes from Rome, where the new "Gran Chicago Classic" dazzles with its cucumbers, sesame seeds, and smoky sauce.